Course Descriptions

Overview

Courses offered at OCU have been identified by course codes and numbers. The course code is a 3 or 4 letter identifier for a major division of an academic subject. The course code is related to the content of the course, rather than the department in which it is taught. Courses are typically worth 3 semester hours, unless otherwise stated.

  • 100-299 Undergraduate lower division courses
  • 300-499 Undergraduate upper division courses
  • 500-999 Graduate courses

Course Descriptions

ACC | ACCOUNTING

ACC 100 Principles of Financial Accounting 

This course is designed to provide an introduction to financial accounting from the users’ perspective. Its primary purposes are to promote understanding of financial accounting information for decision-making purposes and to focus on financial accounting’s role in communication business results.

ACC 200 Principles of Managerial Accounting

This course introduces the student to the use of accounting information by managers. Topics include the use of accounting information for planning and control, capital investment, performance evaluation, decision-making and the statement of cash flows, along with financial statement analysis.

BSC | BEHAVIORAL SCIENCE

BSC 600 Social Theory

This course examines society from a conflict perspective, prompting us to ponder one of the central questions of sociology: Who benefits from the existing customs and social order, and who does not? In this conflict centered approach, the course offers a realistic appraisal of society and leads us to think critically about existing social arrangements with an eye toward restructuring society along more humane lines relative to our changing economy and the shrunken world.

BSC 610 Social Psychology

This course is designed as a comprehensive survey course of theory and research in social psychology. The goal of this course is to explain how our thoughts, feelings, and behavior are influenced by the actual, imagined, or implied presence of other people. Topics to be studied include the self, social perception, social cognition and information processing, attitudes and persuasion, prejudice, stereotyping and discrimination, social influence and group behavior, romantic relationships, aggressive behavior, helping behavior, and applied social psychology. Throughout the course, you will be encouraged to think about how research in social psychology can shed light on events going on around the world and in your own lives and how it can help to better human existence.

BUS | BUSINESS

BUS 100 Global Dimensions of Business

This course introduces the concept of international business as a system and the theories which underlie it; institutions which are visual evidence of it; production, marketing, financial, legal and other subsystems which comprise the total system. It also examines national governmental and international institutional controls and constraints, which impact the environment in which the system operates.

BUS 105 Statistics

This is an introductory course in statistics designed to provide students with the basic concepts of data analysis and statistical computing. Topics covered include basic descriptive measures, measures of association, probability theory, confidence intervals, and hypothesis testing. The main objective is to provide students with pragmatic tools for assessing statistical claims and conducting their own statistica.

BUS 110 Business Communication 

This course is an introduction to business and professional communication. Individual-level topics cover organizational communication, business vocabulary, speaking and writing, preparing and delivering presentations, and career management.

BUS 150 Business Mathematics

This course involves mathematics calculations in the context of business applications. Topics include basic numbers, facts, equations used in business, simple and compound interests, payroll, financial instrument value determination, bank loans, taxes, insurance, determining depreciation, and financial statements and ratio.

BUS 200 Introduction to Entrepreneurship 

This course is an introduction to entrepreneurship and will focus on identifying opportunities and putting useful ideas into practice. The process will include deciding to become an entrepreneur, developing successful business ideas, moving from an idea to an entrepreneurial firm, and managing and growing an entrepreneurial firm.

BUS 300 Business Ethics 

This course confronts a number of morally and legally thorny issues that arise on both a domestic and international scale. It will present arguments raised by partisans of conflicting viewpoints, sorting out the competing interests that motivate them.

BUS 310 Business Law 

This course introduces students to the legal concepts that influence business relationships, decisions, and practices. Topics covered are contracts, property rights, torts, financial transactions, and business related crimes.

BUS 400 Business Strategy and Policy 

This course focuses on giving students the opportunity to develop and apply the theories, tools, and concepts they have accumulated throughout the program in the study of business strategy. Emphasis will be on problem-solving and decision-making.

BUS 440 Internship (0.5 unit)

This course is an internship for undergraduate students which represents an educational strategy that links classroom learning and student interest with the acquisition of knowledge in an applied work setting. The internship can be on-campus with OCU or through companies with which OCU has an established cooperative agreement. Students will be responsible for completing weekly discussion questions and submitting the Internship Completion Form by the end of the course. This course is PASS/FAIL.

BUS 530 Management Information Systems

This course provides an overview of information technology and its application in a business. By simultaneously examining business cases and the capabilities of relevant technologies, students will develop an understanding of how information technology is the primary enabler for improved business processes. Systems and technologies that are examined from this dual business and technology perspective include relational databases, the Internet and networks, enterprise resource planning, customer relationship management, and supply chain systems.

BUS 540 Business Law for Managers 

This course examines the key components of the business environment and legal choices with regard to corporate decisions. In today’s business world, legal and regulatory environments directly impact an organization’s strategic operation and performance. Environmental controls reflect a series of ever changing issues that are frequently reviewed, revised or eliminated. The emphasis in this course is on current regulatory environments and their impact on organizational directions.

BUS 590 Business Strategy 

This course examines the conceptual and practical aspects of business strategies and policy decision-making through the utilization of business concepts, theories, and tools. The course covers current business issues and developments and involves the use of Quiz analysis.

BUS 640 Internship (0.5 unit)

This course is an internship for graduate students which represents an educational strategy that links classroom learning and student interest with the acquisition of knowledge in an applied work setting. The internship can be on-campus with OCU or through companies in which OCU has an established cooperative agreement. Students will be responsible for completing weekly discussion questions and submitting the Internship Completion Form by the end of the course. This course is PASS/FAIL.

BUS 646 Internship Reflection (0.5 unit)

This course is an opportunity for graduate students to reflect on their learning from an internship or previous employment experience. Students will complete a complex writing assignment related to career engagement, communication, leadership, teamwork, supervision and career/occupational preferences in the workplace. This course is PASS/FAIL.

BUS 680 Sustainability and Innovation 

This course is designed to familiarize students, who are not environmental specialists, with relevant facts and analyses on the recent environmentalism evolution. The focus is on enabling future leaders to provide guidance, leadership, and support to business organizations in the development and successful execution of initiatives to promote sustainability.

BUS 700 MBA Capstone: Strategy & Competition

This course is designed to develop the student’s ability to think constructively about the pursuit of sustainable competitive advantage through the systematic identification, evaluation, and creation of attractive business and corporate opportunities. Issues presented are developing a sustainable competitive advantage through strategy formulation and execution, understanding of the elements needed in a worldwide economy, assembling and organizing resources to execute strategies, and competing across multiple markets.

BUS 860 Business Ethics and Social Responsibility

This course is intended to help students make ethical choices in a business context. It investigates ethical issues and decision-making problems facing contemporary leaders. Emphasis is on ethical approaches to problem solving, communication, and managing people. The impact that various leadership styles have on organizations and communities will also be presented.

COM | COMMUNICATIONS

COM 100 Introduction to Mass Communication 

This course introduces students to modern journalism and mass communication, mass communication media and effects, role and influence of journalistic media such as newspapers, magazines, broadcast media, photojournalism, computers and related fields of advertising and public relations.

COM 200 Public Speaking

This course helps students build confidence in preparing and delivering informative and persuasive speeches. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery.

COM 501 Public Speaking for Managers

This course helps students build confidence in preparing and delivering informative and persuasive speeches. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery.

CSE | COMPUTER SCIENCE & ENGINEERING

CSE 100 Fundamentals of Programming

This course covers the basic concepts of computers and information technology including introduction to computer systems, hardware, software, memory, input/output, data representation, database, networks and data communication, Internet, multimedia, and computer security.

CSE 105 Database Management System

This course is an introduction to database management systems. The course covers the fundamental concepts of database, ER modeling, relational database, relational algebra, SQL, normalization, transaction processing, concurrency control, and recovery. 

CSE 110 Discrete Structures

This course covers different concepts of discrete structures including logic and proofs, sets, functions, relations, number theory, induction and recursion, counting, recurrence relations, graphs, and trees.

CSE 115 Computer Networking

This course introduces the concept of computer networking and discusses the different layers of networking models including physical, data link, network, transport, and application layer focusing on protocols.

CSE 200 Network and System Administration

This course covers different concepts of System Administration including advanced features provided by different Operating Systems. Overall functioning of Operating Systems and their security features, user handling, application platform management, network stack, and many more are covered. This course follows up with Network Administration where advanced features in Computer Networks such as DHCP, DNS, different network protocols like sFTP, SSH, ACL, Firewall etc. and troubleshooting are covered. The course, therefore, will cover overall aspects of Systems/Network Administration.

CSE 205 Object Oriented programming with Java

This course covers different concepts of object-oriented programming using Java. The course will explore fundamental concepts, different programming structures, classes and objects, inheritance, interface, package, exception handling, generic programming, modules and some essential Java classes in detail.

CSE 210 Operating System

This course demonstrates basic features of operating system components. It describes process management, deadlocks and process synchronization, memory management techniques, File system implementation, and I/O device management principles.

CSE 215 Data structures and Algorithms

This course covers different data structures including arrays, linked lists, trees and binary search trees, hash tables, and graphs. This course also covers different ADTs including stack, queue and priority queue, and Maps. This course will further explore different searching and sorting algorithms, and the concept of algorithm analysis.

CSE 220 Principles of Software Engineering

This course covers different concepts of software engineering mainly focusing on software process models including agile development, requirements engineering, models, design, implementation, testing, and evolution.

CSE 225 Computer Organization and Architecture

This is an introduction to digital logic, microprocessor and computer organization. The course covers the concepts of digital design, Boolean algebra and functions, microprocessor components, micro operations, central processing unit, I/O management, memory management, and pipelining. 

CSE 230 Web Design and Development

This course introduces the practicalities of web development. It covers the fundamental concepts of HTML, CSS, and Javascript, as well as modern frameworks like React and Node JS to build full-stack web applications.

CSE 235 Introduction to Cyber Security

This course introduces the concepts of cyber security. The course covers concepts defending against cybersecurity threats intelligence, reconnaissance and intelligence gathering, vulnerability scans and management, incident response, forensic analysis, recovery and post-incident analysis, policy and compliance, Defense-in-Depth Security.

CSE 255 System Analysis and Design

This course teaches the process of assessing business requirements, developing user centric information systems that can support these requirements. The course addresses all three levels of ux, application and database design.

CSE 262 Database Management

This course introduces students to the concepts of designing, building and managing database management systems. Topics include database design, SQL Basics, data normalization, and transaction management. The course emphasizes on building both conceptual understanding as well as practical skills.

CSE 265 Network and Data Communication

This course introduces students to the principles of network and data communications, protocols, network topologies, wireless communication and security. Students also understand how these principles are applied in building complex applications.

CSE 300 Fundamentals of Cloud Computing and Virtualization

This course introduces the basic concepts of cloud computing. The course covers concepts of distributed computing, cloud deployment models, cloud computing services, virtualization, cloud data centers, and cloud security.

CSE 305 Introduction to Artificial Intelligence

This course introduces the concepts of artificial intelligence. The course contains the fundamental ideas about artificial intelligence including design of intelligent agents, problem solving using searching, knowledge representation systems, neural networks, expert systems, and natural language processing. Heuristic search, optimization, genetic algorithms, game-playing, expert systems, probabilistic reasoning, learning strategies, neural networks, natural language understanding, and picture understanding are some of the techniques used.

CSE 315 Data Warehousing and Data Mining

This course introduces the concepts of data warehousing and data mining. The course contains the concepts of data preprocessing, data warehouse, online analytical processing, data cube technology, mining frequent patterns, classification, and cluster analysis.

CSE 405 Software Project Management

This course covers different concepts of software project management including project analysis, project planning and scheduling, resource allocation, risk analysis, monitoring, control and software configuration management. 

CSE 455 Capstone
This course covers the practical implementation of concepts learnt by the students. This course includes application of knowledge and skills by the students for such projects as building computer applications by  using programming languages and databases, conducting case studies, developing and presenting a project based on fieldwork, creating an organizational work business model, and writing a substantial research-based thesis.

DIS | DISSERTATION

DIS 901 Entry (4.5 units)

This course covers Chapter One: Introduction, which is the first in a series of specialized courses for the doctoral program. This course is aimed to lead students through the construction and finalization of the Dissertation, laying the foundation for their upcoming dissertation. It aims to give realistic details to real-world business challenges.

The major goal of this course is to help students develop a thorough and convincing foundation for their dissertation, which involves establishing the background, purpose, research questions, and nature of their planned study on their selected dissertation topic.

DIS 911 Diagnosis (4.5 units)

This course covers Chapter Two. It is carefully designed to guide students through writing a complete and relevant Chapter Two of their dissertation. This practical course addresses real-world business concerns and provides a hands-on approach to academic learning.

Students will not only define but also expound on essential terminology pertinent to their chosen subject of study throughout the course. Understanding the subtleties of language and the need for clarity in identifying the crucial concepts that will be the basis of their dissertation and future professional discourse.

DIS 921 Feedback (4.5 units)

This course covers Chapter Three: Methodology/ Feedback, which contains a detailed guide to the research design, techniques, and data analysis strategy that will be used to achieve the student’s goals. It opens with a quick recap of the research’s nature and objective, laying the groundwork for the next parts. By the end of this chapter, students should have addressed all components of the technique important to the study, allowing other researchers to reproduce the recommended approach with other data. Statements about research duties should be written in the future tense before the preliminary defense and then altered to the past tense when the research is completed.

DIS 931 Solution (4.5 units)

This course covers Chapter Four, which has been designed to guide students through writing a strong, unique dissertation targeted to real-world business difficulties. This course is critical in the dissertation journey because it allows students to defend their carefully constructed proposal in a preliminary defense (Chapters 1-3), providing their grasp and application of the topics. Before data collection, students will seek Institutional Review Board (IRB) approval to ensure the research’s ethical integrity. The course will then guide students through detailed data analysis, emphasizing producing real, actionable solutions. The findings will be stated rigorously and succinctly, setting the groundwork for the dissertation’s subsequent phases.

DIS 941 Evaluation (4.5 units)

This course is designed to help students write and present an original, useful, and relevant dissertation to their field. The creation and presentation of Chapter Five of the dissertation are the most important parts of this course. Based on the comments and ideas from the dissertation committee in the previous course, the first step is to go back to Chapter Four and finish it. This course ends with a final review, where students talk about the importance, creativity, and usefulness of their finished dissertation, with a focus on real-life business problems and how to solve them. This chapter will help the researchers to complete the dissertation by focusing on EVALUATION.

DIS 951 Final Oral Defense (1.5 units)

This course is designed to prepare students to present, defend, and verify their doctorate dissertation successfully. For the Final Oral Defense, which culminates in the doctoral program. The course requires students to show their ability to explain difficult concepts, provide a convincing case in support of their original research, and critically interact with dissertation committee input. Academic rigor, critical thinking, and professional communication skills are required for this course. The final oral defense assesses the depth and breadth of the student’s research and comprehension and their ability to express their work’s relevance and real-world ramifications persuasively.

DOC | DOCTORAL

DOC 901 Comprehensive Examination (4.5 units)

This course is a continuation of the Comprehensive Examination portion in the DBA program. This course involves the examination itself. This examination is designed to ensure that candidates are adequately prepared to undertake the research required for a doctoral project/dissertation and to teach university level courses in their chosen field. They are meant to test candidates’ competencies. Course may be repeated but not for additional credit. (Prereq: All required doctoral courses. NOTE: RSC 810 Literature Review may be taken concurrently with this course.)

DOC 902 Comprehensive Examination II (4.5 units)

This is a continuation of the doctoral project/dissertation process. In this course, the candidate will provide written answers to the three (3) approved comprehensive examination questions and submit final drafts to the Comprehensive Examination Committee.

DOC 910 Prospectus (4.5 units)

The candidate will begin the doctoral project, which demonstrates the candidate’s ability to design and conduct research independent, albeit guided, projects producing an original piece of research and making a significant contribution to solving a problem and expanding the knowledge base in the specific discipline.  Course may be repeated but no further credit will be awarded.

DOC 911 Proposal (4.5 units)

The candidate will begin the doctoral proposal, which covers the first three chapters of the dissertation, while the student will submit the IRB form for approval, as well as attend and pass CITI training.  Course may be repeated but no further credit will be awarded.

DOC 912 Project (4.5 units)

This is the final phase in the doctoral research project process. The candidate must have completed the Project Proposal (DOC 911). For this course, the candidate will have submitted the Project Proposal to the IRB (DOC 911). The candidate will continue with his/her research and finish the remaining chapters of the project. The course is complete when the candidate submits the manuscript for approval. Subsequent to completing the project will be the last course, DOC 913, which is the completion of an oral defense.

DOC 913 Project Defense (1.5 units)

This is the final phase in the doctoral research project process. The candidate must have completed the Dissertation Project (DOC 912). For this course, the candidate completes his/her oral defense.

ECN | ECONOMICS

ECN 200 Introduction to Microeconomics 

This course studies business enterprises, institutions, market specialization and exchange, pricing and output, competition and monopoly, and government regulations. Additional topics include current economic problems and international economic development.

ECN 210 Introduction to Macroeconomics 

This course covers economic activity and growth, determination of income, employment, output, inflation, aggregate demand and supply, money and banking, monetary and fiscal policies, and international economic issues.

ECN 300 Money and Banking 

This course addresses classical and contemporary issues in the theory of money, banking, and financial institutions. The course will focus on the money creation process, to endogenous money versus exogenous money, and to the ability of the Federal Reserve to stabilize the economy.

ECN 500 Managerial Economics 

This course is intended to help students make ethical choices in a business context. It investigates ethical issues and decision-making problems facing contemporary leaders. Emphasis is on ethical approaches to problem solving, communication, and managing people. The impact that various leadership styles have on organizations and communities will also be presented.

ECN 510 International Economics 

This course will introduce both the micro-economic and macro-economic issues relevant to the economic relations among countries via international trade. The first half of the course deals with the microeconomic issues of international trade, and covers such issues as why do countries trade, what do they trade, how are the gains from trade distributed, and protectionism vs. free trade and regional economic integration. The second half of the course deals with issues in international finance and macroeconomics, and covers such issues as the markets for currencies and exchange rates (fixed vs. flexible), balance of payments, adjustment processes, and open economy macroeconomics (role of monetary and fiscal policies) in a general equilibrium framework.

ECN 520 Money, Banking & Financial Systems

This course is designed to help students understand the connections between money (the Federal Reserve), financial markets, and the macro-economy. Topics include how the Federal Reserve determines interest rates and conducts monetary policy. Also discussed are the economic factors that drive the curves in different bond markets. There is an in depth study of the banking system as to functions and their importance. The course is designed for students to gain a macro-economic perspective on capital markets, from investors to bankers, or those simply interested in the linkages between interest rates, banks and the economy. There also is an analysis of the cause and effects of the 2007-2009 financial crisis in the United States.

ECN 800 Economic Theory and Policy 

This course is an advanced course in economics with a focus on the relevance and applicability of economic concepts, and how these concepts can be used to analyze and explain events in the business environment. The course involves the use of economic and mathematical models and their application in the business world.

ENG | ENGLISH

ENG 100 English Composition 

This is a course in composition and English language studies. The two goals of the course are to achieve competency in the use of spoken English and fluency in written English. To accomplish the first goal, the focus will be on the structure of the English language, and to accomplish the second goal, students will study how several writers create their work.

ENG 110 Undergraduate Academic Writing/APA 

This course will teach students the principal elements of Academic Writing and APA style such as how to correctly paraphrase, cite, or summarize authors’ works by creating narrative/in-text and end-of-text parenthetical references to avoid plagiarism in their papers. Students analyze the use of APA format in the OCU APA template document used for case studies by following a consistent format for their headings, list of references, tables, figures and data to become familiar with APA submission and Specific Requirements. Students organize their writing by composing an effective outline that includes an introduction and thesis statement supported by textual evidence that is correctly cited in APA in their papers to become effective communicators in the academic field.

ENG 200 World Literature I

This course introduces the perspective of world fiction including authors from the United States, Europe, Asia, and South America. Students are exposed to a broad range of literary texts organized around a central theme, topic, or genre. (Prereq: ENG 100 English Composition)

ENG 300 Critical Thinking 

This course introduces the student to critical thinking and argumentation. It involves getting ideas, using sources, evaluating kinds of evidence, and organizing material. There is an emphasis on contemporary arguments.

ENG 510 Graduate Academic Writing/APA 

This course will teach students the principal elements of Academic Writing and APA style such as how to correctly paraphrase, cite, or summarize authors’ works by creating narrative/in-text and end-of-text parenthetical references to avoid plagiarism in their papers. Students analyze the use of APA format in the OCU APA template document used for case studies by following a consistent format for their headings, list of references, tables, figures and data to become familiar with APA submission and Specific Requirements. Students organize their writing by composing an effective outline that includes an introduction and thesis statement supported by textual evidence that is correctly cited in APA in their papers to become effective communicators in the academic field.

FIN | FINANCE

FIN 300 Fundamentals of Finance 

This is an introductory course integrating concepts of corporate finance, investments, and capital markets. Topics include the time value of money, role of money in the economy, financial analysis, ratio analysis, capital budgeting, security valuation, capital market theory, and working capital management. Focus is on value maximization and risk/return tradeoffs in financial decisions. (Prereq: ACC 100 Principles of Financial Accounting)

FIN 400 Intermediate Financial Management I

This course builds on and reinforces concepts that were introduced in previous finance courses. Among the topics covered are risk measurement and management, capital market theory, capital budgeting, valuation, capital structure theory, and dividend policy. The course concentrates on quantitative techniques and financial theory and their application. (Prereq: FIN 300 Fundamentals of Finance)

FIN 440 Financial Statement Analysis 

This course studies the basic principles of accounting and the assumptions of the financial accounting model and applies general purpose financial statements and related data to derive estimates and make inferences useful in business decisions. Involved are analyzing financial statements in detail, interpret ratios, and trend analysis. Students will analyze the effects of earnings management, financial shenanigans, choice of accounting methods and variations in level of firm disclosures on financial statement analysis.

FIN 500 Financial Management 

This course explains financial control at the corporate management level with special reference to policies and practices required to plan and control the sources and uses of a firm’s funds. Emphasis on working capital management and selection of alternative investment opportunities, funds acquisition, dividend policies, optimal debt-equity mix, and budgetary and related procedures as basic tools which provide data used by management for decision-making purposes.

FIN 510 Advanced Financial Management 

This course is designed as an advanced course in financial management and analysis. Studies include capital budgeting, cost of funds, and capital structure and valuation. Selected topics include real options, derivatives and risk management, bankruptcy and reorganization, lease financing, takeovers, mergers, and multinational financial management. The course is a combination of problem-solving and case study methodologies that are used to illuminate theories and techniques in financial analysis and planning. (Prereq: FIN 500 Financial Management)

FIN 530 International Financial Management

This course focuses on the environment in which the international financial manager operates. Topics include foreign exchange risk, political risk, working capital management, long-term investments and financing, and accounting and control. The focus is on foreign versus domestic operations. (Prereq: FIN 500 Financial Management)

FIN 540 Financial Markets & Institutions

This course explores the role of commercial and investment banks, as well as non-bank financial institutions such as insurance companies, mutual funds, and pension funds; asset/liability and risk management in banks and non-bank financial institutions; organizational management of financial institutions; and the relationship between the macroeconomic environment, financial markets, and financial institutions.(Prereq: FIN 500 Financial Management)

FIN 550 Mergers, Acquisitions, Restructuring, and Corporate Governance

This course explores how powerful, long-term change forces have been driving M&A activity, and how the role of mergers and acquisitions assists firms and economies in adjusting to opportunities and change. The course also will examine corporate governance including internal control mechanisms, the role of board of directors, ownership concentration, executive compensation, and outside control mechanisms. The course will also examine corporate restructuring and divestitures. (Prereq: FIN 500 Financial Management)

FIN 560 Financial Statement Analysis

This course deals with the interpretation, analysis, and evaluation of financial reports from various viewpoints including creditors, owners, investment firms, and other stakeholders. Topics include the impact on general business and industries, financial market behavior, credit criteria, ethics, and investment standards and how they relate to financial reports. (Prereq: FIN 500 Financial Management)

HCA | HEALTHCARE ADMINISTRATION

HCA 500 United States HealthCare System

This course examines an overview of the U.S. healthcare system, causes and characteristics of health service utilization, nature of wellness and disease, individual provider settings, financial and nonfinancial resources used and needed, measurement of quality of care, and current issues in delivery.

HCA 510 Health Care Law and Ethics

The course presents an overview and critical evaluation of the legal principles of federal law on health issues as well as other issues regarding social and private insurance. Emphasis is placed on medical law and ethics, health care professional—patient relationship, public duties of health care professionals, and professional liability and malpractice.

HCA 520 Dynamic Health Care Leadership

The course examines elements of health care management and leadership from a nursing perspective. Particular attention is focused on management principles, motivation, organizational structure, and leadership. The course further explores the role of the health care nursing administrator in an organizational and community setting.

HCA 530 Healthcare Human Resource Management

This course covers concepts in human resources management as applied to health service organizations. Students will explore the relationship between human resources management and general management, nature of work and human resources, compensation and benefits, personnel planning, recruitment and selection, training and development, employee appraisal and discipline, and labor relations. Also discussed is the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) and the key quality standards that impact healthcare HR management.

HIS | HISTORY

HIS 100 World History I 

This course interweaves stories of human interactions with nature and each other. This is an environment-centered approach about humans distancing themselves from the rest of nature and searching for a relationship that strikes a balance between constructive and destructive exploitation, and how human cultures have become mutually influential yet mutually differentiating. This is the first of two courses and begins with 5000 BC and ends at the Renaissance.

HIS 110 World History II 

This course is a continuation of HIS 100 and begins with the Renaissance up to the 21st century.

HRM | HUMAN RESOURCES MANAGEMENT

HRM 505 Compensation

This course will provide the students current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The class will examine the strategic choices in managing total compensation. The total compensation model introduced in class will serve as an integrating framework throughout the course work. The class discusses major compensation issues in the context of current theory, research, and real-business practices. And will strive to differentiate between beliefs and opinions from facts and scholarly research. The literature review performed in class will showcase practices that illustrate new developments in compensation practices as well as established approaches to compensation decisions and elevate student learning in employment compensation.

HRM 510 Staffing

This course is based on the use of a comprehensive staffing model to enhance student learning. Components of the model include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management (enhanced coverage of human resources information systems (HRISs) and their role in all phases of the staffing process, including legal implications). Up-to-date research and business practices are the hallmarks of this course. In-depth applications (cases and exercises) at the end of chapters provide students with skill-building and practice in key staffing activities and decision-making. A comprehensive running case involving a fictitious retailing organization provides even greater opportunity for in-depth analysis and skill building. Students also have the opportunity to address ethical issues at the end of each chapter.

HRM 515 Training & Development

This course will provide the students with a lively writing style and relevant examples of developments in training, research and practice, including the strategic role of training, the use of technologies in training, and will strike a balance between research and real company practices. It provides students with a solid background in the fundamentals of training and development such as needs assessment, transfer of training, learning environment design, methods, and evaluation. In addition, To help students better understand the relationship between the main elements of training and development, the class is organized into five different parts. Part I focuses on the context for training and development and includes a lesson devoted to strategic training. Part II includes coverage related to the fundamentals of designing training programs. Lessons in Part II focus on needs assessment, learning theories and program design, transfer of training, and training evaluation. Part III lessons focuses on training and development methods and includes chapters devoted to traditional training methods, e-learning and the use of technology in training, employee development, and special issues in employee development, such as managing diversity, succession planning, and cross-cultural preparation. Lessons in Part IV cover career issues and how companies manage careers, as well as challenges in career management, such as dealing with work-life conflict, retirement, and socialization. Finally, Part V provides a look at the future of training and development.

HRM 520 Employment Law 

This course will provide the students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions pertaining to the workplace and its employees. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

HTT | HOSPITALITY, TRAVEL, & TOURISM

HTT 200 Introduction to Hospitality and Tourism

This course is an introduction to hospitality and tourism. The content will provide an introduction to various components of the hospitality and tourism industry. Students will receive an overview of the careers that encompass the management, marketing, and operations of restaurants and other food services, lodging, attractions, recreation, gaming, event management, and travel-related services in the hospitality and tourism industry.

HTT 205 Hotel Operations Management

This course provides an introduction to the operations of a modern hotel. In this course, students examine the responsibilities of front office staff in the hotel/tourism industries. Specific topics include public relations, sales promotions, cash control procedures, night audit and accounting techniques, checking guests in and out, handling mail and other guest information, and emergency procedures.

HTT 210 Introduction To Aviation Management

Provide an overview of the aviation industry, available career paths, major challenges, key private and governmental agencies, and the skills and knowledge necessary to succeed within the industry.

HTT 300 Global Tourism Concepts

This course introduces the characteristics of the tourism concepts and a systems approach. Discussed are tourism demands and motivation, organization of tourism, globalization of tourism, policy and planning, sustainability, attractions overview. Focus is also on the social, cultural, heritage, and ecotourism impacts on the industry. Attention is also on tourism operations and management.

HTT 320 Organizational Behavior for the Hospitality Industry

This course is designed for those individuals specifically interested in a career in hospitality management. Focus is on organizational behavior essentials, the organization and the individual, and key management tasks in the hospitality industry.

HTT 400 Economics of Tourism

This course introduces economic analysis to help students understand the tourism industry. Topics include understanding tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Technical change as it relates to adjustments in business models and strategies is discussed as is a clear explanation of revenue management. With a focus on basic economic principles, it shows how elementary supply and demand analysis can be used to understand the broad changes in tourism today.

HTT 410 Planning and Developing Tourism

This course introduces the precepts and steps of planning and developing tourism in centrally planned economies, mixed economies, and free market economies; and brings into focus the growing importance of tourism in developing economies of the world, for social change, alleviating poverty, and achieving sustained growth. The course is based on urban and regional planning principles and include, but are not limited, to economics, marketing, and crucial issues such as conservation, capacity constraints, and social acceptability.

HTT 420 Hospitality and Strategic Management

This course outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. The focus is on the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

HTT 500 Global Hospitality & Tourism

This is a graduate-level course in hospitality and tourism. The content consists of an in-depth analysis of the dynamic and diverse hospitality and tourism industry. The hospitality and tourism industry encompasses lodging, travel and tourism, recreation, amusements, attractions, resorts, restaurants, and food beverage service. Students will learn about the knowledge and skills needed to function effectively in various positions within this multifaceted industry.

HTT 505 Hotel Operations Management

This course is designed to provide the students with a general understanding of the dynamics of the lodging industry, and specifically the operations and management of today’s modern hotels. This course examines hotel management and operations such as the industry from traditional to modern hotels, the process at every stage of the “Guest Cycle” i.e. reservation, registration, stay, and check-out, the importance of service quality in guest services, the hotel revenue cycle and impact of rate structures on revenues, and the impact of technology on hotel operations from a global standpoint.

HTT 510 Restaurant & Culinary Management 

This is a graduate-level course to hospitality and tourism. Managing a restaurant is an exciting and challenging endeavor. This course focuses on the management of this highly competitive business in the commercial and non-commercial aspects of food service. The approach is multidisciplinary covering food science, the culinary arts, accounting, law, marketing, beverage management and cost control.

ISDS | INFORMATION SYSTEMS AND DATA SCIENCES

ISDS 100 Introduction to Management Information Systems

This course introduces the fundamental concepts of Management Information Systems. As part of this course, students understand how businesses use information to improve their operations and build competitive advantages. Students learn basic concepts of systems design, data management, and the strategic role of IT in business decision-making.

ISDS 110 Introduction to Business Analytics

This course covers the basics of business analytics including fundamentals of statistical analysis, data visualization, and predictive modeling. Students learn how organizations analyze data to make informed business decisions.

ISDS 115 Introduction to Cloud Computing

This course provides an overview of various components of cloud computing, including  architecture, services, security, deployment models, and management. Students explore different cloud platforms and learn how this technology provides scalability, flexibility, and cost efficiency to businesses.

ISDS 120 Introduction to IT Project Management

This course teaches the principles and practices of IT project management. Students learn about various facets involved in managing an IT project including life cycles, methodologies, scope management, time management, Risk Management and cost management.

 ISDS 205 Introduction to Data Engineering

This course introduces the concepts and techniques of data engineering. Students learn the various techniques in data collection, storage, processing, and dissemination. The course also teaches various techniques of building scalable data pipelines, data warehousing, and performance optimization.

ISDS 210 Introduction to Artificial Intelligence and Machine Learning

This course is a historical and practical introduction to computer and network terminology, applications, and concepts. Students will be exposed to a variety of tools available to find and access information on the Internet, to exchange information between computers, and to perform basic web design. Students will explore applications (such as browsers and spreadsheets) as well as different computing environments (such as Windows and UNIX). 

INT 150 Computer Applications 

This course provides students with intermediate-level proficiency in the core software applications of Microsoft Office: Word, Excel, and PowerPoint. It also familiarizes students with the following Microsoft applications: SharePoint, Visio, OneNote, Access, and Project.

MGS | MANAGEMENT SCIENCE

MGS 600 Management Science

This course is designed to introduce the field of management science. The course emphasizes the concepts and mathematical techniques most useful in business and finance. This course will introduce the techniques above in a practical managerial context, demonstrating their potential on a wide array of applications. The study of management science combines the quantitative tools of operations research with the more qualitative field of decision analysis.

MGS 610 Strategic Analytics

This course is designed to introduce the following business analytics knowledge to students: (1) Quantitative data analyses (Focus of this class) (2) Business analytics modeling in the Excel software This course teaches graduate students the process of analyzing big data and discovering new information to support management decision making. Topics include the analysis of production data, analysis and management, and marketing research analysis

MGS 630 Project Management

This course guides students through fundamental project management concepts and behavioral skills needed to successfully launch, lead, and realize benefits from projects in profit and nonprofit organizations. Emphasis is on skillfully managing resources, schedules, risks, and scope to produce a desired outcome. This course explores project management with a practical, hands-on approach through case studies and class discussions. Discussed also is an often overlooked challenge for project managers which is the ability to manage without influence—to gain the support of stakeholders and access to resources not directly under their control. Special attention is given to critical success factors required to overcome resistance to change. Course will review causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative. 

MGS 640 System Engineering Management

This course is an interdisciplinary approach combining systems engineering with program management knowledge and skills.  The course is intended to broaden the technical capabilities of students who may have non-technical backgrounds so they are able to successfully manage and lead programs/projects. Students will be exposed to the systems engineering process from establishing system requirements through test and evaluation.  Simultaneously students will learn how to manage, schedule, and budget programs.

MGS 660 Strategic Brand Management

This course blends theory and practice of strategic brand management. Branding is both an art and science. Students will be armed with relevant and comprehensive theories, appropriate frameworks and models, and familiarity with past successful and unsuccessful brand strategies. The goal is to develop more informed decisions that are more likely to yield successful implementation.

MGT | MANAGEMENT

MGT 200 Supervision

This course introduces the student to the functions and responsibilities of the supervisor as a first-line manager directing the work of others. Includes supervisor-subordinate relationships, developing worker motivation and cooperation, employee training, development, performance appraisals, absenteeism, tardiness, and complaints and grievances.

MGT 300 Principles of Management 

This course is an introduction to the management function. It will focus on the theory and fundamental concepts of management including planning, organization, leadership, and control. This class will review the evolution of management thought, function and practice and will stress current approaches and emerging concepts.

MGT 310 Principles of Human Resources Management 

This course studies the relationship between management and employees, principles of dealing with the human factor to maximize the individual’s fulfillment and the production efficiency of the firm through sound procurement, development, and utilization of the firm’s human assets, and labor –management relations.

MGT 320 Organizational Theory and Behavior 

This course is an introduction to individual and group processes involved in management-employee relationships, leadership, group dynamics, management, communications, motivation, culture, and conflict resolution. Modern topics of participatory management, emotional intelligence, organizational change, and theories of leadership will be explored.

MGT 400 Operations Management 

This course provides an introduction to the topics and mathematical techniques for solving problems in the design, planning, and controlling of manufacturing and service operations and quality. It concentrates on the technological issues of business activities and presents a systematic study of managerial and mathematical techniques for making goods and services. 

MGT 500 Organizational Behavior and Leadership 

This course focuses on the behavior of individuals and groups within diverse organizations and on organizational structure and processes. There is heavy emphasis on leadership, change management, team development and continuous improvement practices and experiences. Topics include management, leadership, change, team development, dynamics and teamwork, transforming business processes, and process improvement.

MGT 510 Human Resource Management 

This course explores the effective utilization of personnel and emphasizes the skillful merging of human talents, needs and aspirations with the requirements of the organization which can result in over-all benefits to society.

MGT 600 Organizational Theory & Design 

This course provides an overview of the organizational theory and design as a part of the management system. The course integrates contemporary problems about organization design with classic ideas and theories.

MGT 605 Materials Management 

This course covers all the basics of supply chain management, manufacturing planning and control systems, purchasing, physical distribution, lean and quality management. Essentially, materials management includes all activities in the flow of materials from supplier to the consumer. Such activities include physical supply, operations planning and control, and physical distribution.

MGT 620 Operations Management and Supply Chain 

The course provides an overview of the history and evolution of thought in Operations and Continuous Quality Improvement (CQI). This includes theories and methods of Deming, Juran and Crosby. Practical application of quality management, operations processes, planning, design, forecasting and tools are presented for the continuous improvement of organizational quality. Through the use of critical thinking and case studies, this course applies planning and controlling concepts to increase the value of the supply chain.

MGT 620K Operations Management and Supply Chain

The course provides an overview of the history and evolution of thought in Operations and Continuous Quality Improvement (CQI). This includes theories and methods of Deming, Juran and Crosby. Practical application of quality management, operations processes, planning, design, forecasting and tools are presented for the continuous improvement of organizational quality. Through the use of critical thinking and case studies, this course applies planning and controlling concepts to increase the value of the supply chain.

MGT 630 Quality Management in Supply Chain 

This course involves providing a framework for organizing and managing a continuous improvement program in the supply chain. Key points are development of key elements of effective quality control and improvement in the supply chain. The idea behind this course is to provide a framework for organizing and managing a continuous, provides students with the knowledge and techniques required to improve product quality and process efficiency by identifying and measuring production process variability which, if not successfully addressed, leads to inconsistent product quality, costly wastage, non-standardization and other reliability and productivity problems.

MGT 800 Leadership in Organizations 

This course has a primary focus on managerial leadership and presents a broad survey of theory and research on leadership in formal organizations. The course deals with both theory and practice of leadership.

MGT 801 Executive Leadership Strategy

This course is a comprehensive and advanced course developed for professionals wishing to enhance their leadership skills and strategic capabilities in today’s dynamic and complicated corporate environment. This course is ideal for  experienced executives, entrepreneurs, and senior managers wishing to improve their strategic decision-making and leadership skills. This course deeply explores strategic leadership theories, ideas, and practices, providing participants with the skills and knowledge needed to handle organizational issues, generate innovation, and build long-term competitive advantage. Students will participate in challenging debates, case studies, and simulations throughout the course, which will build critical thinking and collaborative problem-solving abilities.

MGT 802 Executive Global Marketing Strategy

This course is intended for advanced-level business professionals and doctorate students who want to learn about the marketing tactics utilized by successful firms in today’s competitive environment. This course blends cutting-edge theories and practical applications to provide students with the knowledge and skills necessary to plan, execute, and evaluate marketing strategies at the executive level. The topics covered include market segmentation, targeting, positioning, branding, price, distribution, promotion, digital marketing, and worldwide marketing strategies. The training also covers the ethical and societal implications of executive marketing choices. The emphasis is on strategic thinking, data-driven decision-making, and effective marketing strategy communication. Students will participate in challenging debates, case studies, and simulations throughout the course, which will build critical thinking and collaborative problem-solving abilities.

MGT 803 Executive Financial Management

This course is a comprehensive course designed for students desiring a comprehensive understanding of financial management principles and practices for executive-level decision-making. The course concentrates on deeper subjects in financial management, such as corporate finance, capital budgeting, financial statement analysis, risk management, and strategic financial planning. Students will learn to employ financial theories and analytical tools to evaluate and solve complex financial problems in a variety of organizational contexts and to create sustainable value. Students will participate in challenging debates, case studies, and simulations throughout the course, which will build critical thinking and collaborative problem-solving abilities.

MGT 804 Executive Decision-Making Strategy

This course is an advanced-level, comprehensive course that  examines the strategic aspects of executive decision-making, including analytical techniques, critical thinking, and organizational dynamics. The course covers key theoretical frameworks, practical approaches, as well as real-world case studies to equip students with the knowledge and skills necessary to make effective and sustainable decisions in complex and uncertain environments. Students will participate in challenging debates, case studies, and simulations throughout the course, which will build critical thinking and collaborative problem-solving abilities.

MGT 805 Global Business Etiquette

Understanding and managing global business etiquette are critical for success in today’s linked corporate environment. This course is a thorough course created for candidates for the Doctor of Management (DM) degree to examine the cultural quirks, traditions, and practices that influence international business relations. Students who complete this course will have the skills necessary to interact with people well, forge lasting bonds, and adapt to a variety of work settings across cultures and nations. Students will learn about the function of etiquette in international business and improve their intercultural competencies via case studies, academic publications, internet resources, and hands-on learning. Students will participate in challenging debates, case studies, and simulations throughout the course, which will build critical thinking and collaborative problem-solving abilities.

MGT 806 Business and Research Ethics

This course analyzes the ethical considerations inherent in academic and business research. Students will engage with the central tenets of ethical decision-making, with particular emphasis on the conduct of scholarly inquiry and the responsibilities of academic researchers. The curriculum underscores the significance of moral leadership in research settings, the challenges of maintaining integrity in complex investigations, and the strategies for ensuring ethical practices across all stages of the research process. Through case studies, debates, and hands-on research activities, students will navigate the multifaceted ethical landscapes faced by today’s academic researchers. The course aims to equip students with critical thinking and problem-solving skills. Skills necessary to address ethical dilemmas and promote a culture of honesty and transparency in their scholarly work. Students will participate in challenging debates, case studies, and simulations throughout the course, building critical thinking and collaborative problem-solving abilities.

MGT 810 Leading Innovation and Change 

This course combines theory with practice to introduce students to the main concepts of innovation and change. It will explore the crucial importance of innovation and change to individuals, organizations, and the entrepreneurial process. Students will learn various tools to promote creativity within themselves and others, processes to increase innovation, how to contribute to a creative team, how to manage innovation, and how to establish a culture of creativity and innovation within an organization. 

MGT 820 Global Strategic Management 

This is an advanced course addressing global strategic management and the challenges reflected by dynamism and the increasing unpredictability of global economic and political events; and how today’s managers face the continued growth of emerging markets that are reshaping the global balance of economic power. This course emphasizes a balanced approach between theory and application of strategy, culture, and behavior in a global setting.

MGT 830 Global Leadership 

This course is designed for students who potentially will be leading and managing in a global context. Course material will concentrate on developing a global perspective, dealing with diverse cultures, building relationships and partnerships, understanding elements of international human resources management, and developing personal competencies in global leadership practices. 

MGT 840 Knowledge Management 

This course is focused on developing a general framework for the effective development and utilization of an organization’s knowledge competencies. Students will develop knowledge and understanding of contemporary theories and practices of knowledge management (KM) by examining the theoretical understanding of knowledge management to real life situations and by integrating different dimensions of knowledge management arising from human resource management, information systems and strategic management. 

MGT 860 Managerial Decision Making 

This course has a primary focus on managerial leadership and presents a broad survey of theory and research on leadership in formal organizations and the theory and practice of argumentation. This course in decision-making emphasizes the process of argument construction, evaluation, and decision-making. Further, this course explores the important public dimension of argumentation and advocacy, recognizing skill in advocacy as a fundamental element of effective leadership and decision-making. 

MGT 880 Managing Team Dynamics

This course examines the design, management, and leadership of teams in organizational settings. The focus is on the interpersonal processes and structural characteristics that influence the effectiveness of teams, the dynamics of intra-team relationships, and sharing of knowledge and information in teams. The purpose of this course is to understand the theory and processes of group and team behavior so that leaders can successfully work with teams. Students who take advantage of everything this course has to offer will become comfortable and adept in leading and managing groups and teams. The focus is not only on leading and managing teams but also on being a productive team member.

MIS | MANAGEMENT INFORMATION SYSTEMS

MIS 105 Fundamentals of Information Technology

This course covers the basic concepts of computers and information technology including introduction to computer systems, hardware, software, memory, input/output, data representation, database, networks and data communication, Internet, multimedia, and computer security.

MIS 500 Management Information Systems 

This course provides an overview of information technology and its application in a business. By simultaneously examining business cases and the capabilities of relevant technologies, students will develop an understanding of how information technology is the primary enabler for improved business processes. Systems and technologies that are examined from this dual business and technology perspective include relational databases, the Internet and networks, enterprise resource planning, customer relationship management, and supply chain systems.

MIS 550 Managing Enterprise Resource Planning

This course focuses on managing enterprise resource planning (ERP) systems concepts, and the importance of integrated information systems in an organization. The focus of this course is on illustrating how financials, sales, distribution, procurement, payment, collections and other areas are seamlessly integrated to run an organization using an ERP system. SAP and QuickBooks will be used as examples of ERP systems. 

MIS 555 Business Analytics & Data Processing

The course is designed to enable managers to make data-driven decisions. It provides a conceptual and practical overview of business analytics, including business intelligence, data visualization and dashboards, data warehousing, data mining, and multidimensional databases. This course will also provide an overview of different Cloud platforms and Big data processing.

MIS 560 Database Management Systems

The course covers understanding of relational database theories, design techniques and their implementation. Students gain extensive hands-on experience on SQL Server as they learn the database design, implementation and Structured Query Language (SQL). Students implement a term project as part of the course work.

MIS 565 Information Technology Audit and Risk Management

This course helps managers understand concepts that enable them to secure a company’s Information systems and processes. Securing and managing Information systems of an organization has never been more critical than in the current times. The course is designed to help students learn and apply various tools that can safeguard a company’s IT assets and data from different threats, both external and internal. The course delves into the latest methodologies and best practices followed by various industries in the current market.

MIS 570 Applied Decision Making

This course offers a profound understanding of different components and stages involved in managing a complex IT project. The course will help students identify different stakeholders and activities that are involved with a given project and how to manage them. The project will also discuss the industry best practices and risk areas. 

MIS 580 IT Project Management

This course provides students with a comprehensive overview of the principles, processes, and practices of IT project management. Students learn techniques for planning, organizing, scheduling, and controlling software projects. It focuses on software cost estimation and software risk management. Students will obtain practical project management skills and competencies related to the definition of a software project, establishment of project communications, managing project changes and managing distributed software teams and projects. It also focuses on the Project Management Body of Knowledge (PMBOK) as a framework in this course. This is now a world-wide de facto standard for project management and recommended by IEEE and ANSI as well for their project management standard.

MIS 700 Capstone

This course involves the integration and application of knowledge and skills gained throughout the student’s academic career in the field of information systems. The course will focus on the design, implementation, and management of information systems to support business processes and decision-making. Students will learn about the importance of information systems in organizations, including their role in enhancing efficiency, productivity, and competitiveness.

MKT | MARKETING

MKT 300 Marketing 

This course studies the character and importance of the marketing process, its essential functions, and the enterprises that use these functions. The course will focus on marketing management, distribution channels, selling trends, consumer behavior, pricing, promotions, and marketing research.

MKT 310 Pricing Strategies

The course will establish a foundation for effective pricing decisions by teaching key economic, analytical and behavioral concepts associated with costs, customer behavior and competition. The course will also introduce students to advanced pricing techniques that aim to create additional value, including dynamic pricing, segmented pricing, pricing structures, and promotions and highlight practical applications of these approaches within a variety of specific industry contexts. (Prereq: MKT 300 Marketing)

MKT 320 Small Business Marketing & Strategy 

The course addresses the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students study effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods. (Prereq: MKT 300 Marketing)

MKT 400 Public Relations

This course studies public relations and practices as an integral part of information gathering. It includes the role of public relations in developing favorable external public opinion toward an organization, corporation, institution, or individual. (Prereq: MKT 300 Marketing)

MKT 410 Advertising 

This course introduces advertising in terms of its relationship with marketing, economics, management, and behavioral sciences and includes the planning, staffing, directing, and controlling of advertising and its economic and social impacts. (Prereq: MKT 300 Marketing)

MKT 420 Consumer Behavior

This course introduces a wide range of behavior concepts, and explores the strategic implication of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. (Prereq: MKT 300 Marketing)

MKT 500 Marketing Management

This course is a managerial approach to the study of marketing. There is an emphasis on the nature and scope of the marketing managers’ responsibilities and on marketing decision making.

MKT 510 Marketing Channels Strategy

This course is a managerial approach to the study of marketing channels. Students will learn how to employ an end-user analysis to segment markets, in accordance with end-user needs, and the selecting of certain segments to market. Students will understand some of the most common channel structures and strategies: retailing, wholesaling, and franchising. There will also be a focus on channel management to ensure ongoing channel success.

MKT 520 Strategic Brand Management

This highly interactive course is a hands-on, practical exploration of product, service, and enterprise-wide brand building and management. The course is structured along the daily responsibilities and challenges faced by working brand/marketing managers. As such, the course will provide experience with proven strategies for building successful brands in the competitive marketplace, the decisions and options faced by brand managers, and the tools to effectively manage brands. (Prereq: MKT 500 Marketing Management)

MKT 530 Strategic Retail Management

This course involves developing knowledge of contemporary retail management issues at the strategic level. Students will analyze the way retailing works, specifically its key activities and relationships. The focus is to provide an academic underpinning to the above through the application of retailing theory and research. (Prereq: MKT 500 Marketing Management)

MKT 550 Global Marketing Management

This course’s focus is on developing students to become effective marketing managers in overseeing global marketing activities in an increasingly competitive environment. This approach reflects the growing importance of global corporations. Global Marketing is a dynamic area with critical events happening continuously around the world. The course also will be considering current changes that affect international business relative to marketing. (Prereq: MKT 500 Marketing Management)

MKT 560 Marketing & Consumer Behavior

This is an advanced course that explores the strategic implication of customer behavior for marketers. The course provides an in-depth examination of the realities and implications of buyer behavior in traditional and e-commerce markets. A focus is on the application of insights and techniques in creating consumer value through communication.

MKT 580 Luxury Brand Management

This course will provide students with an understanding of the elements of the luxury industry and will help students gain an understanding of the essential ingredients of effective marketing of luxury brands and services. The primary focus will be on the multi-billion dollar market for luxury goods and services as the prototype for brand strategy. The course will help students understand the demands and challenges faced by those seeking to become marketers in this sector and will provide them with a unique ability to understand and analyze luxury markets.

MKT 590 Social Media and Digital Marketing

This course examines the role of social media and digital marketing in the 21st century. Discussed will be the most prevalent types of tools, their purposes and their effectiveness in relation to the entertainment industry. Comparison to traditional marketing tactics and examples of current marketing mixes are addressed. Students will build understanding of search engine optimization and social media marketing tools as well as the marketing application of social media and other newly emerging media channels. The course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media.

MKT 595 Event Management

This course offers an introduction to the researching, planning, coordinating, marketing, management and evaluation of special events. The subject matter will enable students to acquire a general knowledge about the “event management” and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events. The course content will explore the theories and practices relevant to successful event planning.

MKT 805 Marketing Research & Competitive Strategy

This course provides an overview of the marketing research process as part of an organization’s decision support systems. Topics include research design, attitude measurement, along with data sources, collection and analysis of a real-world marketing research project. (Prereq: MKT 500 Marketing Management

PSY | PSYCHOLOGY

PSY 100 Introduction to Psychology 

This introductory course will provide students with an overview of the current body of knowledge and methods of the science of psychology. Topics will include the historical foundations of psychology, cognition, emotions, learning, human development, biological bases of behavior, personality, psychological disorders, psychotherapy and behavior change, and social behavior.

PSY 230 Personality Psychology

This course serves as an introduction to personality theory with an aim to help students begin to think usefully and critically about human behavior through review of some of the most important concepts and findings of personality theory. The Six Domains of Personality (i.e. dispositional, biological, intrapsychic, cognitive/experimental, sociocultural, and adjustment) as well as several well-known personality models (e.g. MBTI, Five-Factor Model, Enneagram) will be explored.

PSY 500 Industrial/Organizational Psychology

This course will focus on the application of social psychology to organizational settings. Topics covered will include: motivation of workers; group decision-making; leadership styles; career management, and organizational development. Class format will consist of experiential exercises combined with lecture, discussion, and demonstration.

PSY 610 Social Psychology

This course is designed as a comprehensive survey course of theory and research in social psychology. The goal of this course is to explain how our thoughts, feelings, and behavior are influenced by the actual, imagined, or implied presence of other people. Topics to be studied include the self, social perception, social cognition and information processing, attitudes and persuasion, prejudice, stereotyping and discrimination, social influence and group behavior, romantic relationships, aggressive behavior, helping behavior, and applied social psychology. Throughout the course, you will be encouraged to think about how research in social psychology can shed light on events going on around the world and in your own lives and how it can help to better human existence. 

RSC | RESEARCH

RSC 500 Research and Writing (1.5 Units) 

This course is designed to provide students the technological skills needed in order to access and use printed as well as electronic resources found in libraries and on the internet. Students will develop critical thinking abilities required in finding, evaluating, synthesizing, and managing information in order to answer a research question or address an information need.

RSC 510 Social Science Research

This course covers many approaches to solving business problems using both quantitative and qualitative analysis. This course is dedicated to understanding how sociologists, anthropologists, political scientists, and scholars in related disciplines analyze, interpret, and make sense of the social world. Emphasis is on qualitative and quantitative research methods, including digital content analysis, interviewing, and survey research. As part of the course, students will learn the rudiments of using statistical software for analyzing survey responses; no prior training in statistics is required (or expected). Consideration is given to formulation of problems, using techniques in gathering data,  and presentation and interpretation of research.

RSC 810 Literature Review 

This is a continuing course in the doctoral program. The purpose of this course is for the candidate, in conjunction with their mentor, to develop a literature review for the doctoral project/dissertation.

RSC 900 Doctoral Research Methods 

This course is designed for the practitioner-researcher, looking to develop their research, analytical, conceptual and critical thinking skills to the highest level and become innovators in their chosen fields of expertise. This course focuses on a working knowledge of the principles that will assist the student in any type of scholarly inquiry, including a doctoral project/dissertation. Additional focus will be on the students’ acquisition of substantive, foundational knowledge of research and its methodologies. Quantitative and qualitative frameworks for inquiry will be introduced.

RSC 905 Quantitative Analysis 

This course will provide an introduction to statistical methods for students of business using SPSS. The course will provide an introductory foundation in statistical inference, enabling the student to become a competent producer of basic statistical research. In addition, the skills acquired will enable the student to become a somewhat more sophisticated consumer of more advanced research methodologies. The course includes a general introduction to quantitative research methodology, descriptive statistics, their use and interpretation, the essential elements of probability, the foundations of statistical inference, and an overview of selected hypothesis tests.

RSC 910 Qualitative Analysis 

This course introduces students to qualitative methods and design in the context of business research. Particular attention is given to the indications of the use of qualitative research and design relative to the topic and nature of the research. Students will be introduced to models of qualitative analysis including narrative research, phenomenological research, grounded theory research, ethnographic research, and case study research. (Prereq: RSC 900 Doctoral Research Methods)

RSC 955 DBA Project I (4.5 Units)

The candidate will begin the doctoral project, which demonstrates the candidate’s ability to design and conduct an independent, albeit guided, research project producing an original piece of research and making a significant contribution to solving a problem and expanding the knowledge base in the specific discipline. The course may be repeated but no further credit will be awarded. 

RSC 960 DBA Project II and Oral Defense (4.5 Units)

This is a continuation of the doctoral research project. The focus will be on the literature review and the appropriate methodology to be used in the project. The DBA Project Proposal will continue to be developed. (Prereq: RSC 955 DBA Project I)

SOC | SOCIOLOGY

SOC 100 Introduction to Sociology 

This course introduces students to the core concepts in sociology, including sociological perspectives on culture, social structure, socialization, social institutions, personality and the self, prejudice and discrimination, the significance of race, class, and gender, political and social change, demography, human ecology, and crime and deviance.

SOC 110 Art and Culture

The course will cover significant ideas, art forms, philosophies, and scientific developments in Western culture since the Renaissance. Through examining such ideas and events, students will see the traditional ways in which humans viewed their relationship with the past, the future, God, nature, other humans, and themselves.